Article in The Yorkshire Post about the briefing from HeBe media - EXCITING! 

Logo Re-think!

After talking with Andy Lodge he gave me some really good advice and also some ideas!
Like I wasn't sure about putting my photography and graphics together, yet they are attributes when it come to a job.

So Andy Lodge gave me the idea of flipping the K for two personalities and two sides of my portfolio so I can flip the portfolio one way and have my graphics and one side have my photography.

However keep the separate K for jobs of which is graphics focussed or that I dont want to show my photography to. So keep the flipped K for my portfolio.

My Website.. 

I am happy with this design whilst I am working on other projects. However when I get to it I want to make it slightly different and also use my own URL to make it look more professional

www.cargocollective.com/kimsandford

This week I found out that Paul Young wanted to see Elliott and I again to work with him on branding his new range of jeans!!

I am OVER THE MOON! I am soo happy to be given this opportunity as this is exactly the type of work I want to go into and be doing in the future.

HEBE MEDIA OPPORTUNITY

Went to an awesome briefing for HeBe Media today;
They are a communications business looking to work with creatives creating promotional mediums for small interesting underground scene cultural businesses.

Its was soo inspiring! Loved the video they created from an event in Barcelona and also the idea of being apart of one of their events would be amazing! So I signed up to be in touch with them.. Hopefully I get to work with them as it looks awesome!

Business and people skills

I always did think that I wanted to work at a studio as I want to be in that environment, and I still do. However I found this article about businesses and I think it very much applies to the way you talk and treat people you may work with or for (by David Airey):

Don’t try to accommodate every customer. The more you do, the more you can potentially dilute your initial strength that people loved you for. Sure, it’s a balance; just keep it tipped the correct way.

Building a better business is certainly about giving the customer what we want e.g. the plumber who tidies up after his/her work. But it’s also about


giving the customer what he/she didn’t realise they needed e.g. a text telling of the exact arrival time at your home to start work.

Don’t use email for anything that needs the expression of emotion unless you have the skills of a Mills & Boon novelist. No: see them face-to-face or pick up the phone.

Your corporate culture is not something that can be ‘rolled out’;


it is the sum of what individuals do on a day-to-day basis. And understanding why they do what they do.

Notice how the small stuff can really wind you up when you’re in a line for a coffee or dealing with your bank. Does your business do that to its customers?

More important than great offices, a cool logo and a function spreadsheet is


a sustainable, differentiated, profitable idea on which to build your business.

Yes it does matter. Many people really do mind that ‘customer parking’ has no spaces, that reception has last month’s business magazines, and that the account manager had an indifferent attitude.

Never talk negatively about a team member who is not present.
Talk to him or her.

Everybody sells. Everybody talks value, everybody dissolves resistance to purchase, and everybody spots sales opportunities. Sure, there are some in the business (salespeople) for whom it is their final and number one accountability. But everybody sells.

Why do you want to be big? Quite.


You really want to be profitable. Which may or may not correlate with size.

Make price the smallest issue. The one which is just a simple question — and how much is this/and what are your fees? — not a big debate nor negotiation. How? Through talking and illustrating and referencing the tremendous measurable value and benefit they will get when they become one of your customers.

Business card design - I wanted to keep it simple yet interesting. Therefore I want to print these designs onto something like brown card OR i might try grey board! 

I love this idea as a mail out. As it is versatile to adapt to your new work and also allows you to mail it easily, and function together. 

I think I might try something like this, and that way I can change and adapt what is posted inside to who I am sending it to.

New PDF to send out to studios using my new logo. 

Bumping into an oppourtunity..

Over summer I bumped into a random girl in the bank, and started chatting, as the conversation went on I heard the words:

'I work in London doing graphic design'!!

WHAT!?

She was called Sarah Bell and worked at Interbrand..
And has given me contact information for interbrand to send some work to and ask for a placement.

New logo - I decided that I needed something really simple that would fit on various different designs etc. And also convey my style of graphics; I think it does show that most of my work is modern/simplicity.